Without wasting anything, “Never Wasted”, the shopping bag of Happy Creative Services for the brand Lee

A shopping bag that can be reused to 100%. The agency has created the Indian Happy Creative Services Lee for the brand of clothing, with the environment in mind, the themes of recycling and reuse, and full membership to the many eco-friendly initiatives that – fortunately – are increasing day by day.

“Lee wanted an innovative solution that would show its adherence to environmental issues and at the same time, spread the message among its customers.” Mission accomplished with this “Never Wasted ‘, a shopping bag in which each part that composes it can become something else. Ready to split and cut, becomes a playful: box, calendar, shoelaces, bookmark and even a board game complete with dice.

Nothing ends up in the trash and the end result is so compelling that Lee asked the Happy Creative Services to produce a hundred times the initial three thousand copies of the order. Environment, strengthening the brand and fun: well done.