“True Colours” of the creative campaign for Serviceplan Fabercastell

Power to the pencil! If you are passionate about graphic design and illustration, use all the necessary software, but do not want to renounce the pleasure of drawing lines and color spaces, you certainly know the brand Fabercastell. The Agency Serviceplan based in Monaco, Germany, decided to transform the object to be promoted as examples of creativity.

Here comes then the campaign “True Colours” than to give ‘life’ to the tone of the famous pencils, becomes subject always associated with a particular color. The red becomes a fire truck, an eggplant purple, brown dog is a Dachshund. A little ‘as a skillful editing and you’re done. The art directors are Andereas Balog and Marijo Sanje, while copywriters Nicolas Becker and Lorenz are Langgartner.