The brand identity for the confectionery Brown Lip

Brown is a small artisan bakery in Bogota, which always used cardboard boxes for packaging “kraft” to package its products. They asked the study Lip Lucho Correa of a new corporate image simple, economical and low profile to identify the product.

The solution, effectively and enthusiastically received, was to use the stamps and ‘card’ on the packages. Careful choice of fonts and colors, excellent matching with the patterns that decorate without being invasive than the traditional spirit of the finished product.