Swatch “New people”: the new collection minimal

The mark Swatch needs no introduction. Its history is tied hand in glove with the pop culture of the ’80s have gone well beyond the simple relationship with the iconic object. Colorful pieces, cheap (at least until it’s collecting), robust and ‘worn’ as accessories of their own distinctive personality.

At the end of 2010, the company of famous watches launched the redesign of its famous collection of “Gent”. Calling it simply “New Gent”, Has increased the ‘readability’ and size. Modest and comfortable on the wrist, the new “Gent” cleverly combines the classic design to contemporary.

The color contrasts of the dial are a particularly good detail and demonstrate once again the attention of the Swiss company for the latest trends: the minimal elegance and widespread also used in contexts far from the design properly understood. Swatch New Gent “is on sale at 50 euro in shops and on the authorized shop online.