Salone del Mobile 2011, Fiftieth Anniversary

Innovation and tradition of quest’annedizione 2011 celebrating fiftieth anniversary of Salone del Mobile”Celebrating 50 years of the Salone del Mobile looked to the next 50 years. This is our goal, “explains Carlo Guglielmi Cosmit president. He continues: “It is a source of great pride for us prepare for this moment in a great affirmation of our own when the show is experiencing the greatest success that has grown exponentially thanks to the ideas of companies continue to recognize in a proud moment for the essential business and brand visibility. ”

Growth and success that increases its waiting list and increases the ‘supply quality, thanks to the internationalization process that led to the Milan show outside Milan. “We just returned from New York where it is still an ongoing comprehensive program that combined the presentation of Italian products unique cultural offering so much as to literally turn the head of the Americans still ? said Guglielmi.

With this spirit that will start work in Salons April 2011 the latest thinking about the past and looking to the future. Innovation was the thought of those entrepreneurs who have created the first Salone del Mobile in the years when the design was born, to celebrate the union between the world of ‘ company and creativity the masters.

In February, then, at the Piccolo Teatro Studio, will be staged on “Making the improbable, the design in Milan: antecedents and prospects”, an original way to tell the story and at the same time to look
the future, bringing theater to the ideas, traits, experiences Castiglioni, Magistretti, Menghi, Sottsass, Viganò, Zanuso and businessmen connected to them Cassina, Castelli and others.