Rethink, the de-branding that warns against smoking

As would be the cigarette packs without the markings that distinguish them and the image coordinate? The London agency Build tried to offer a possible view to this question.

The result? A single font (and mostly a single font size), the absolute dominance of the white color and some small item to give effect to a graphic from “ground zero” of communication. The effect is dry and goes straight to the point, reminding priority two messages: what are the components-of-harmful cigarettes, and smoking, in no uncertain terms, it kills.