Mash Creative thinks the logo of the Royal Mail

The commission comes from the magazine “ICON”And the work of Mash Creative the logo Royal Mail Measurement is a jewel, skills and great knowledge of graphic design. The starting point – explain – was the crown. If the current logo is based on that of St EdwardThe research developed by Mash showed not only that its shape is imprecise, but that the jewels on the arches are too prominent. The initial challenge has therefore become possible to remove more than one line item without becoming unrecognizable.

Via jewelry and logo scaled to a clearer silhouette and a more similar to the real object. Moreover, the addition of a font created ad hoc (RM Regular) to maintain the charm old-style in the future and a choice of colors borrowed from the GPO (“General Post Office”) During the Second World War. An excellent work, successfully defeated a challenge.