Hot Wheels, the campaign makes us Lilliputians

Remember the toy cars Hot Wheels , with their daring runs, all steep slopes and loops? The agency Ogilvy & Mather launched a campaign for the Latin American market with a unique concept and several variations.

This is a campaign of ambient marketing giant game in which elements, in an exchange of proportion with reality, in making humans and their cars as toys for children: a loop the loop on a fly to Bogota misleading perspective, two older children watching the cars go as sphinxes along a straight line, somewhere in Mexico.

Another child looks at traffic from a bridge overlooking, deceiving the prospect of motorists. Noteworthy, is the clothing of children, the quality of the images, inevitably refers to the aesthetics of the Seventies, with vintage allure also remarked that the flaming logo does not appear to have undergone restyling.