Become someone else, the campaign for used books Mint Vinetu

Designed by the agency LoveThis series of posters advertising the used book store Mint Vinetu, A bookshop / cafe where you practice a sort of bookcrossing, selling used books and covers, often without the use of currency but only by accumulating points.

Faces and masks, book covers and characters, icons: who knows this before the images of the Lithuanian countryside, some of you today may not want to become, if only for a few hours, someone else, immersing himself in reading a good book for assume the role of the protagonist.