Bar Ice cream, Italian style packaging

The logo of ice California Bar Gelato Gelateria Naia’s, with its rounded character and retro, is designed in perfect balance between a California-style recall exactly vintage mid-century and a touch of Italian style, in order to emphasize the authenticity of the recipe .

Designed by Substance in collaboration with the graphic designer, specializing in hand-drawn lettering, Mette Hornung Rankin’s Bureau of betterment , Gelato Bar already has in his pack of greedy sherbet colors, orange and pistachio green, mint, strawberry and chocolate.

Contrary to what happens with the majority of packaged ice cream, just the plate to bring all directions, while the rest of the packaging is preferred with a transparency that enhances the quality of the sorbet immediately to entice immediately ‘ greedy buyer.