The Art ToyAs the name says, are “artistic toys” presented by Artbeat at the Fuorisalone 2011. To create the prototype of the toy, was the artist and designer Marco Calcinaro, Which is fun to imagine a simple form and essential to be given human characteristics. On this basis it was then able to work a talented group of contemporary Italian art, making each one unique. Let’s see what it is.
The Art of Toy Artbeat ranging from the caricature of Andy Warhol to that of Frida Kahlo, from the ‘Invisible Man “, painted by hand, the” Tramordito “created with colored threads woven and chains, just to name a few.
In short, many different interpretations of this “toy” filtered through the creativity of artists.
The idea came from Pamela and Amelia Perna, Isernia young entrepreneurs with the aim of promoting ‘contemporary art to bring it to a wider audience, the ordinary people, under which a “toy” can easily turn.
In this way, even a layman of contemporary art can come close to these objects and be fascinated, maybe you wanted to own a collection to increase over time, and what better time of Fuori Salone to reach this target audience!